Samyang Foods' Tangle pasta brand gains ground in US, Europe

Samyang Foods, buoyed by the global success of its Buldak spicy noodle brand, is expanding its presence in North America and Europe with Tangle, a protein pasta brand positioned as a healthier alternative to instant noodles. The company said Tangle’s global sales in the first half of the year rose 102 percent from a year earlier. In the United States, sales surged 475 percent, reflecting growing demand among local consumers for protein-focused convenience foods, it said. Tangle has entered major U.S. retail chains, including Walmart, Target, Albertsons, Kroger, Aldi and Five Below. The brand has also expanded its online distribution through Amazon and TikTok Shop. Its lineup — Mushroom Cream, Garlic Oil, Garlic Shrimp, Bulgogi Alfredo and Basil Tomato — combines classic pasta flavors with Korean elements, appealing to a broad range of tastes. Samyang Foods is accelerating its push into mainstream U.S. retail channels in the second half of the year. Walmart is set to expand Tangle sales to more than 1,600 stores nationwide, while Target plans to carry the products at more than 1,000