Google yet again avoided a breakup of its business — but it will have to play nicer
Sundar Pichai's Google escaped another attempt to break up its business. Bloomberg/Getty Images Breaking up is never easy. And now Google doesn't have to do it. A judge ruled Google doesn't have to sell off parts of its adtech business. That said, it faces other remedies after a judge found it held an illegal adtech monopoly. Google escapes again. A federal judge ruled Wednesday that Google doesn't have to break up its adtech business — which was the nuclear option sought by the Justice Department after the tech company was found to have operated an illegal monopoly in certain online advertising markets. It's the second time in recent history that Google has fended off a breakup attempt from the DOJ. Last year, a federal judge in a separate case that concerned Google's dominance of the US search market rejected a forced divestiture of its Chrome browser. But the online ad giant hasn't gotten off scot-free. In an order filed in the US District Court for the Eastern District of Virginia, Judge Leonie Brinkema accepted "most of the parties' proposed behavioral remedies." She didn't specify which ones. Her full opinion on the case has been temporarily sealed to give the parties time to
Sundar Pichai's Google escaped another attempt to break up its business. Bloomberg/Getty Images Breaking up is never easy. And now Google doesn't have to do it. A judge ruled Google doesn't have to sell off parts of its adtech business. That said, it faces other remedies after a judge found it held an illegal adtech monopoly. Google escapes again. A federal judge ruled Wednesday that Google doesn't have to break up its adtech business — which was the nuclear option sought by the Justice Department after the tech company was found to have operated an illegal monopoly in certain online advertising markets. It's the second time in recent history that Google has fended off a breakup attempt from the DOJ. Last year, a federal judge in a separate case that concerned Google's dominance of the US search market rejected a forced divestiture of its Chrome browser. But the online ad giant hasn't gotten off scot-free. In an order filed in the US District Court for the Eastern District of Virginia, Judge Leonie Brinkema accepted "most of the parties' proposed behavioral remedies." She didn't specify which ones. Her full opinion on the case has been temporarily sealed to give the parties time to
