VC founder says he doesn't invest based on FOMO. Here are the 4 traits he looks for instead in founders.

Nicolas Sauvage said using FOMO doesn't work when pitching his company. TDK Ventures Using FOMO doesn't work in a pitch to TDK Ventures, said founder and president Nicolas Sauvage. He said first-principles thinking and magnetism are qualities he looks for in entrepreneurs. Sauvage said having strong writing skills in addition to verbal delivery is also crucial. Skip the FOMO approach if you're pitching Nicolas Sauvage. The founder and president of venture capital firm TDK Ventures said founders can't sway him with claims that other investors are already buying in or that a funding round is quickly filling up. Sauvage told Business Insider that TDK Ventures takes a deliberate approach to investing, conducting what he calls a "deep exploration" of a chosen discipline before making a decision. The firm, founded in 2019, manages $500 million across four funds and invests in tech entrepreneurs. The team rigorously challenges its own assumptions before committing capital, he said. "We are protecting ourselves, thanks to our process," said Sauvage, who leads the firm's global investment activities in deep tech sectors. This is part of a series of stories from Business Insider's conversati