HONOR announces new brand strategy as it accelerates transformation into a global AI device ecosystem company

HONOR, a global AI ecosystem device company, today announced its new brand strategy “Dare to Be”, marking the next chapter in its evolution from a company predominantly known for smartphones into a broader AI device ecosystem company spanning intelligent devices, robotics, next-generation software and connected AI experiences.The strategy brings HONOR’s technology, portfolio, partnerships and long-term ambitions under one unified brand direction, reflecting the company’s growing focus on how devices, services and AI can work together to deliver more intelligent, connected and human-centric experiences.HONOR is developing technology designed to work alongside people, helping make everyday experiences more intelligent, connected and intuitive.A New Brand for a New HONORHONOR’s transformation is the result of years of continued innovation and growth across technology and industry. The company is now moving beyond the traditional smartphone category to explore new forms of intelligent devices and experiences.The HONOR Robot Phone is one of the clearest examples of this transformation. Combining embodied AI with a fully integrated robotic camera system, the Robot Phone represents a new