New ride-hailing platform ‘Driver’ set to enter Pakistan market

A new player is entering the country’s ride-hailing space after Jazz World Enterprise Solutions signed a strategic Memorandum of Understanding (MoU) with iTechnology for the launch of Driver. According to a statement issued on Wednesday, the platform will offer ride-hailing services through various modes of transportation, including cars, motorcycles, and rickshaws. “A key feature of the platform will be that passengers and drivers using the Jazz network will be able to access the app without consuming mobile data. This will allow users to book rides, accept requests, and manage trips without requiring a separate internet package for the app,” the company said. Under the agreement, JazzCash will facilitate digital payments within the Driver ecosystem. Meanwhile, iTechnology will lead the platform’s technology, service innovation, and operational aspects, while Jazz will provide connectivity and digital infrastructure support to the platform. The ride-hailing sector in Pakistan has become a vital part of everyday mobility, increasingly filling gaps left by limited public transport infrastructure and offering new income opportunities. In recent years, the sector itself has also begun