NBA and Salmon announce multi-year collaboration to deepen fan engagement in the Philippines

The National Basketball Association (NBA) and Salmon, a fast-growing financial technology company in the Philippines, today announced a multi-year marketing partnership that makes Salmon an Official Partner of the NBA in the Philippines. The announcement was made this morning at NBA House Philippines 2026 presented by Gatorade in Makati City by NBA Head of Southeast Asia and Asia Marketing Sheila Rasu, NBA Asia Head of Growth and Innovation Ed Winkle, and Salmon Co-Founders George Chesakov, Pavel Fedorov, and Raffy Montemayor. As part of this collaboration, Salmon will engage the millions of basketball fans in the Philippines through NBA-themed consumer promotions, fan […]... Keep on reading: NBA and Salmon announce multi-year collaboration to deepen fan engagement in the Philippines