Good Good's CEO went nuclear on Callaway after the brand cut ties over an ad scandal
Good Good's Garrett Clark was featured in a controversial ad. Jared C. Tilton/Getty Images Good Good's CEO blasted Callaway after the golf company cut ties with the YouTuber group. Matt Kendrick said Callaway asked Good Good to "take the fall" for a controversial ad. The fallout from the ad was swift and has had wide-reaching implications for Good Good's business. The beleaguered CEO of Good Good just publicly blasted Callaway after the golf company ended its partnership with the YouTuber group over a controversial ad. "Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it," Matt Kendrick wrote in a post on X. Kendrick's post is the latest head-spinning episode in the fallout from a Good Good ad with the golf equipment giant, which promoted their cobranded driver. Good Good, which produces high-energy golf videos popular with 25- to 34-year-olds, had been considered a big success story in the creator economy. In 2025, it raised $45 million from Creator Sports Capital and others. The controversial promo depict
Good Good's Garrett Clark was featured in a controversial ad. Jared C. Tilton/Getty Images Good Good's CEO blasted Callaway after the golf company cut ties with the YouTuber group. Matt Kendrick said Callaway asked Good Good to "take the fall" for a controversial ad. The fallout from the ad was swift and has had wide-reaching implications for Good Good's business. The beleaguered CEO of Good Good just publicly blasted Callaway after the golf company ended its partnership with the YouTuber group over a controversial ad. "Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it," Matt Kendrick wrote in a post on X. Kendrick's post is the latest head-spinning episode in the fallout from a Good Good ad with the golf equipment giant, which promoted their cobranded driver. Good Good, which produces high-energy golf videos popular with 25- to 34-year-olds, had been considered a big success story in the creator economy. In 2025, it raised $45 million from Creator Sports Capital and others. The controversial promo depict
