1st in PH: Sari-sari retail media network launched | Market Intelligence API | Briefly NewsStream
Inquirer BusinessPHfinanceImpact 32.4
1st in PH: Sari-sari retail media network launched
MANILA, Philippines — KairoTech and Packworks have entered into a strategic partnership to develop what the companies envision as the Philippines’ first Sari-Sari Retail Media Network—a new way for brands to understand, reach and engage Filipino consumers closer to where everyday purchasing decisions take place. The partnership combines Packworks’ network of more than 300,000 digitized sari-sari