Market Brief

Exploratorium redefines what science museum can be

SAN FRANCISCO — Tucked along Pier 15 on San Francisco’s Embarcadero, the Exploratorium looks at first glance like an ordinary science museum. However, when stepping inside the facility, the atmosphere quickly changes: Visitors twist, pull, balance, peer at and experiment with exhibits, discovering scientific principles not by reading explanations on a wall, but instead by experiencing them firsthand. The world-renowned science museum has become a model for science and educational institutions around the globe — and now Hyundai Motor Group is also looking to bring its hands-on philosophy to Korea. The group signed a strategic partnership with the Exploratorium in April to develop an interactive science museum in Korea, with the facility targeted to open in 2032. The museum will serve as a flagship exhibition space within Hyundai Motor Group’s planned Global Business Complex new headquarters in Seoul, offering residents, international visitors and future generations opportunities to explore science and technology in new ways. “You can see the Exploratorium as a place where people

Korea Times Business | Aug 24, 2026, 7:17 AM